Some people rightly think of their website as their online office, but in fact your website can be even smarter than that: it can be your best negotiator, or your employee of the month!
Like all negotiators, your website needs to be responsive and impressive, and must develop a meaningful rapport with potential vendors, landlords or house-hunters by managing them well.
This means responding appropriately to what a visitor does as they move around your website, understanding their actions and building up a profile of them that you can use later when speaking to them directly.
A well designed website with powerful functionality can help you achieve this:
As your website is often the first contact point that many potential new vendors or landlords will ever have with you, it’s crucial that your website works to support your business in a consistent, courteous and proactive way – just like your best negotiator!