This video, from our series on the ideal agency site map, explores the concept of focusing on every page within your website through the lens of encouraging “one more click” onto another page. By extending visitor journeys within your site, you not only give your applicants and vendors a better user experience, but you’ll etch your brand deeper into their mind too. However, equally important, sites that have longer visitor journeys are judged better quality experiences by Google, so this all important factor helps your SEO as well. You can also read more about One More Click here.