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Go to contact pageGet to the top of the Google rankings for more valuation enquiries.
Unlike SEO, where efforts can take months (maybe years) to see higher rankings on the Google search result page, PPC (Pay Per Click) gives instant results.
Given this, it’s not surprising that paid ads are now an essential digital marketing tool for most UK estate agents. Pay per click ppc can help you drive traffic to your website instantly.
Homeflow, and our sister agency ROAR Digital, are specialists in Google AdWords for Estate and Lettings Agents. We’re a Google Partner, and all of the PPC team are AdWords Certified.
Because we’re UK Property specialists, you won’t get an off-the-shelf PPC campaign. All of our campaigns are tightly targeted to get the results you need.
Our methods of running Google Ads campaigns give better results. Agencies moving to Homeflow typically see their CTR increase by over 2%, whilst their cost-per-click falls by an average of 30%.
We get these results by building keywords focused on your local target audience. Our website landing pages offer a quality experience for your potential customers. We also create custom adverts and ad extensions to maximise your exposure within the search ads.
Running PPC Google AdWords takes a lot of skill. You have to define keywords, build ad groups, bidding strategies and more. Google has made it easy to create local PPC campaigns, but it takes years of experience and a team of digital marketing experts to run them effectively.
Running google adverts for keywords such as “estate agent near me”, “local estate agent” or “estate agent in your town” will help you get more people to your website. Each click costs money, so you need to make sure you know what you’re spending your money on and if it is getting you the results you want.
We can reach any of these customer groups, for any specific location:
We’re 100% focused on your return on investment. You need to know how much you’re paying for each click and how many of these clicks convert into leads. Our campaigns have tracking in place to give you the insight you need.
Most agents start with a Google AdWords Search campaign. This gets you into the ad listings on the Google search page and is a tried and tested method for generating valuation enquiries and leads.
You can also upgrade to include other paid channels, including Google Display Advertising, Google Remarketing, Facebook Ads and Bing Ads.
We stand by our results and believe in absolute transparency. That’s why we give you access to your own live dashboard, where you can view the results of your campaign in real-time. The dashboard also gives you valuable insight into your social media and SEO performance.
Take advantage of our free, no-obligation account review.
We’ll offer confidential advice on whether you’re paying the right amount for clicks, whether your targeting is effective, whether your ad copy could be improved and whether your clicks are converting at the rate we would expect.
We can offer PPC packages based on your requirements, with differing set up and management fees dependent upon many factors including your objectives, geographical area and the advertising currently undertaken by your competitors.
Just get in touch for a tailored quotation.
“I originally set up an AdWords campaign myself but knew that it lacked the depth and expertise to ensure a healthy ROI.
It was shortly after that I was recommended Homeflow’s PPC service. After a straightforward telephone call I knew this was the right decision. I provided a brief and within a couple of weeks we were up and running.
Our website visits increased significantly and as a result new customers are being gained on a regular basis. The regular conversations and reports show the results, enabling me to report back to our Directors.
This has become a vital part of our marketing spend.” Kai Logan, Marketing Director, Bradleys Estate Agents.
Independent, or part of a corporate group? One branch or one hundred?
If you’re an estate agency, we’d like to work with you.
We're proud of the relationship we have with over 500 UK estate agencies - from the largest corporates, to the smallest independents.
Homeflow: 5 star website, 5 star service! Thank you to the whole team at Homeflow. Fantastic customer service and a wonderful product that does exactly what we want it to do! Our customers frequently comment on the quality of our website in comparison to others out there. We absolutely love it.
I originally set up an Adwords campaign myself but knew that it lacked the depth and expertise to ensure a healthy ROI. It was shortly after that I was recommended Homeflow’s PPC service. After a straightforward telephone call I knew this was the right decision. I provided a brief and within a couple of weeks we were up and running. Our website visits increased significantly and as a result new customers are being gained on a regular basis. The regular conversations and reports show the results, enabling me to report back to our Directors. This has become a vital part of our marketing spend.
I have found it a pleasure dealing with Lisa and the team at Homeflow. The team are friendly and efficient on the phone and over email. They are always looking at ways of helping us improve and better our website. I highly recommend using Homeflow.
We have used and relied on Homeflow for over 10 years. We are currently in the process of updating our website and I am confident we are in safe hands! Lisa Reid (our account manager) is marvellous - extremely knowledgeable and couldn't be more helpful. John Alexander (in Support) is also worthy of mention, as any issues are swiftly dealt with by him. Very happy with both the Homeflow product and level of service. Highly recommended.
"So the free valuation tool has already worked - we had our first valuation on the Sunday just after you added it! Great news - we hope to turn that into an instruction in the coming week!! I have also added the URL to our Facebook ads so we will see what happens with that. We had around 400 link clicks on our ads last month so if even 2% of that use this tool then we can engage with them even more. I think this could be a winner!!"
When we started using Homeflow Calendar on the Peter Alan site, we hoped that it would achieve two things for us. First, to improve our customer experience – to make it fast and easy to book a convenient time for a viewing or valuation, 24/7. Our second objective was to free up time in our branches, by simplifying the process of arranging appointments. The Calendar is doing the job well and is generating more than 100 online bookings a month.
We set out to identify the very best partner to provide cutting-edge websites to members of NAEA and ARLA, and it quickly became evident that Homeflow is the clear market leader. They have an outstanding technical platform, alongside a real passion for their product, and we are thrilled with the new NAEA and ARLA design they’ve created.
I'm very pleased with Homeflow Benchmarking. As a non-technical person, it’s been really useful for me, to benchmark our website against some of our industry competitors nationally. It has identified some of the areas where we can improve the customer experience. So I really would recommend that you get Homeflow in to have a look at your website and give you free Benchmarking.
Working with Homeflow has been a very positive experience. We like being looked after, being loved and cared for. We need to keep our site evolving, and Homeflow deliver that.
My dealings with Homeflow over the years have been an absolute delight. It is refreshing to use a company that provides not only an exceptional service, but does so at a reasonable cost. Nothing is too much problem for the Support and Customer Success teams. On top of all this, they are also nice people to do business with and they have certainly improved our image in our particular market place
Thompsons Estate Agents have been with Homeflow for a number of years and have always been very happy with the service that they provide. The staff are always very helpful and are able to answer any queries that we may have, we are now looking to upgrade our website with them and we very much look forward to seeing the end result.
If you have any questions or would just like to know more, just get in touch.
Go to contact page